Nothing boosts online sales like this
In today’s world, there are technologies capable of significantly increasing sales and profits. Today, we will discuss one such tool. Push notifications are a powerful means of boosting sales and user engagement. Statistics and research confirm the significant impact of push notifications, especially in mobile apps and on mobile platforms, on user behavior and sales growth. We have seen this firsthand.
Recently, our company dream Team IT developed a mobile application for an e-commerce online store and suggested integrating push notifications as an additional tool. The AI feature was designed to analyze user behavior and preferences within the app, creating personalized push notifications with offers. Not long ago, this would have seemed impossible, but the rapid development of AI is opening up new possibilities. Despite the program’s internal complexity, it works quite simply for the end user: the client receives push notifications with offers for products similar to those they have already purchased or viewed, along with a small discount available for a limited time. The positive effect of these push notifications surprised both the client and us, as the company increased sales by 52% in the first month alone from customers who received push notifications. According to research by Localytics, users who receive push notifications are 10 times more likely to open apps and 4 times more likely to make purchases compared to those who do not receive notifications. Studies show that push notifications can increase conversions by 3-4 times compared to other marketing channels.
Many mistakenly believe that push notifications are more applicable in the e-commerce sector. We want to dispel these myths and showcase examples of using push notifications in other business areas.
In Clinic applications
In my opinion, push notifications for mobile applications of medical clinics are highly underestimated. Patients of such clinics rarely disable notifications, fearing they might miss something important. The most common use of push notifications today is to remind patients of their doctor appointments. But why not utilize the full potential of personalized notifications to enhance clinic recognition, marketing, and patient care? Let’s explore a few innovations that we have successfully implemented for our clients.
Most of the clinic’s patients are elderly people who lack communication and sometimes care. Therefore, personalized messages generated by AI are like:”have you measured your blood pressure?” or “did you forget to measure your blood sugar?” are often not only a very nice gesture for them, but sometimes a vital reminder. Such messages increase the recognition of the clinic and the level of loyalty and trust in the clinic.
In my observations, even private clinics hardly use push notifications for marketing purposes, which I believe is a missed opportunity. Push notifications are a powerful tool that can significantly increase a clinic’s profits. Every clinic has certain examinations, tests, and procedures that are rarely used, and there are often expensive devices that are only partially utilized. For example, one of our clients, a German clinic, developed a push notification offering free preventive screenings. These screenings identified patients who needed further treatment with a medical device that was only 28% utilized. Using push notifications increased the medical device utilization to 89%.
Clinics can also make various promotions independently or jointly with pharmaceutical companies or medical institutions and inform their patients about them through push notifications.
All this significantly increases the level of loyalty to the clinic, brand recognition, increase in positive customer feedback and increase in the profitability of the enterprise.
Push notifications for insurance companies
Push notifications in a mobile application for an insurance company can play a key role in retaining clients. Insurance companies can send messages about policy expiration dates, renewal opportunities, and information about promotions, such as discounts on family car insurance, bundled offers, and advertisements for various types of insurance and investment options.
Strangely, some insurance companies do not have mobile applications at all. However, mobile apps are a powerful tool for attracting new clients and strengthening relationships with existing ones, ultimately increasing the company’s competitiveness and profitability. It is worth noting that a branded mobile app significantly enhances brand recognition, expands marketing opportunities, and boosts sales, contributing to business growth and strengthening its market position.
Push notifications for banking mobile apps
Banks can send personalized offers and promotions based on customer behavior and preferences. For example, they can offer low-interest loans, investment opportunities, or promotions on banking products and services.
Push notifications can also instantly inform clients about any transactions on their accounts, such as cash withdrawals, system logins, purchases, transfers, or deposits. This helps customers track their finances in real time and quickly respond to any suspicious activity. Banks can remind customers about upcoming payments, loan repayment deadlines, the need to replenish their accounts, and other important events. This helps clients avoid late payments and maintain good financial control.
Using push notifications allows banks to significantly improve the customer experience, enhance security and convenience, and maintain constant communication with clients. This, in turn, helps build trust and loyalty toward the bank.
Push notifications for investment platforms and apps
Push notifications for investment platforms and apps play a crucial role in providing users with timely and relevant information, helping investors make more informed decisions.
Personalized push notifications with investment opportunities and insights from professional analysts are very popular, guiding investors to make well-informed steps. AI-generated promotional messages about certain stocks, with predicted forecasts for the near future, also work well.
Additionally, notifications alerting users when stock prices reach or exceed pre-set thresholds are highly effective.
Push notifications enriched with innovations and AI make investment platforms more efficient and user-friendly, delivering important real-time information and significantly increasing the number of transactions and purchases.
These are just a few industries where push notifications significantly increase sales, but in reality, push messages can work anywhere goods or services are sold. However, it’s crucial to remember the importance of personalization and a thoughtful approach to the frequency of notifications to avoid overwhelming and annoying users. If well-planned and correctly configured, push notifications will undoubtedly bring quick and visible results.
Let’s take a look at what other positive effects there are to using push notifications.
Increased sales:
Push notifications can significantly boost sales. For example, data from Iterable shows that companies using push notifications can increase sales by 30% or more. If these are personalized messages generated by AI, sales increases can reach up to 45%.
Enhanced customer engagement:
Statistics indicate that push notifications can increase user engagement by 88%. According to OneSignal, the average click-through rate (CTR) for push notifications is around 7.8%, which is significantly higher compared to traditional methods, where the CTR usually hovers around 2%.
Reduced unsubscription rates:
Statistics show that personalized push notifications help reduce user unsubscription rates. According to Accengage, personalized notifications have an 800% higher CTR compared to non-personalized messages.
User retention:
Push notifications can bring back up to 65% of users who have left the app, thanks to timely reminders and personalized offers. Research from Leanplum showed that users who receive push notifications are 3 times more likely to return to the app.
Increased average order value:
Users who receive push notifications tend to spend more. According to research by Urban Airship, users who interact with push notifications increase their spending by an average of 16%.
In conclusion, this small innovative tool can elevate your business to new heights, as push notifications can significantly enhance competitiveness, conversions, customer engagement, and sales volumes.
If you want to integrate push notifications into your existing app or platform, or if you need to develop a mobile application or software, we are here to help. All you need to do is fill out the form below, and we will contact you within 24 hours.
